Author Archives: Skye Hallberg

With an extensive background in brand management, advertising & branding, Skye is an ardent believer in the importance of clear objectives; thinking before acting; and creative that reflects conclusions drawn from hard data. She’s the only private American citizen to own vineyards in Gevrey-Chambertin, Burgundy.

Solutions That Aren’t

by Skye Hallberg | January 25, 2010

The word ‘solution’ simply confuses; it’s jargon at best, gibberish at worst. By itself, it solves — it means — nothing.

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