Category Archives: Design
Recent Work: PNI Sensor Corporation website
Our new website for PNI Sensor Corporation is a comprehensive realignment of the company’s technologies as complete, industry-focused systems… and it looks pretty good, too.
Ten questions to answer before designing or fixing your website
Answering these questions takes some time and thought — and often an outside perspective — but it helps ensure that your redesigned site will be an effective marketing tool. Who is the primary target audience? What defines them as a group — their industry? Their job title? Or something else? Focus on describing this group [...]
Want to win more games? Wear red.
If extraneous sensory information can alter something as ostensibly cut-and-dried as a referee’s calls, how might it affect the way your brand is perceived?
