Category Archives: Marketing
Recent Work: PNI Sensor Corporation website
Our new website for PNI Sensor Corporation is a comprehensive realignment of the company’s technologies as complete, industry-focused systems… and it looks pretty good, too.
Ten questions to answer before designing or fixing your website
Answering these questions takes some time and thought — and often an outside perspective — but it helps ensure that your redesigned site will be an effective marketing tool. Who is the primary target audience? What defines them as a group — their industry? Their job title? Or something else? Focus on describing this group [...]
Solutions That Aren’t
The word ‘solution’ simply confuses; it’s jargon at best, gibberish at worst. By itself, it solves — it means — nothing.
