Branding

• Brandmark assessment
• Brand name development
• Corporate identity development
• Generic descriptors
• Selling slogans + USPs

Advertising

• Integrated/multimedia campaigns
• Web, print, newspaper
• TV + radio
• Copywriting
• Trade + distributor

Marketing

• Business success analysis
• Business plans
• Positioning
• Strategy and annual planning
• Materials evaluation

Packaging

• Shelf + customer impact
• Concept development
• Graphic design
• Copy + back panels
• Clearance + UPC
• Production + print buying

New Products

• Concept development
• Theoretical market assessment
• Market introduction
• Line extensions

Web

• Concept + wireframes
• Design + development
• Search engine optimization
• Site evaluation

Research

• Focus groups
• Quantitative studies
• Trade interviews
• One-on-one interviews

Graphic design

• Logo + identity
• Stationery + business system
• Collateral
• Brochures
• Signage
• Point-of-sale
• Trade shows
• Sales/spec sheets
• Annual reports