Introducing… The Scope
Marketing diagnostics to keep your competitive edge.
Want to get a picture of how your company’s marketing stacks up? Cogito Creative Works is offering a brand-new service called The Scope that can evaluate your current marketing and sales efforts objectively. Here’s how it works…
- We come to your offices for about an hour. We listen to and discuss your concerns, issues and worries about your business, your marketing programs, your product line, your future direction, your profit squeezes. We ask you lots of questions. No homework needed.
- We go back and apply our diagnostic tools and skills. We read everything. We use a bunch of state-of-the-art evaluative tools (software programs, industry metrics, competitive data and some other geeky stuff we won’t bore you with), dosed with a good amount of experience, logic and insight. We prod and poke, we test, we bang on the proverbial barrels.
- We come back to you a week later and take you through our findings. We report on what appears to be working, what’s working less well, what could be improved, what you’re doing better than your competitors, and where the dangers lurk. We review things like your outbound marketing, your direct marketing, your branding, your customer service, your website, your distribution channel, your club, your conversion rates, your positioning, your spending patterns. We’re kind, we’re honest, we’re thoughtful. It’s the type of overall learning that allows you to fix some things right away, and to install the right tools, procedures and positioning to continue growing your business over time.
- That’s it. If you feel you want us to help you going forward, we offer a host of services that you can pick and choose from: marketing plans & strategy; website redesign; email campaign management; customer relationship management; target audience segmentation; data analysis; customer tracking; business analysis; graphic design; advertising; social media; and content marketing. Or you can pick someone else. Or you can do nothing.
In any case, you’ll know more about your business than your competitors know about theirs.
Contact us to find out how the Scope can help you.
What We Do
We research customer opinions; we diagnose marketing problems; we create cost-effective creative and media; and we analyze results. We can help you …
- — Gain new customers
- — Build a website you can use — and update
- — Differentiate yourself from the competition
- — Create web, print and email marketing campaigns that work
- — Increase sales among your current customers
- — Improve your packaging and labeling
- — Plan and forecast sales, reorganize marketing spending
- — Identify your most valuable customers
- — Use the latest software tools painlessly
- — Measure and improve your web traffic
- — Keep your customers longer
Our services include:
Marketing
- Data analysis
- Strategy & planning
- Web analytics
- SEO
- Qualitative Research
- Positioning
- A/B testing
- Market & channel assessment
- New product development
Creative
- Website design & development
- Logo & identity design
- Packaging
- Advertising
- Graphic design
- Copywriting
- Naming
An offer you can’t refuse:
We’d be happy to sit down with you — free of charge, in person or in virtual space — to discuss your needs and give you a top-line diagnosis. As with all our clients, we recommend starting out with a small-scale ‘pilot’ project. If you’re happy with the results, we can work out a more involved engagement. Your risk is minimal … just an hour of your time.
Email us today. You never know what you’ll discover.
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