MCERA Identity

Before

An identity system that hadn’t been updated since the ’70s — and looked it.

Task

Communicate the reliability, stability and innovation of this multi-million-dollar financial services organization.

After

A modern yet classic identity that subtly evokes Marin County landmarks, including Mt. Tamalpais and Frank Lloyd Wright’s iconic Civic Center complex.

Marin County Employees Retirement Association (MCERA) Identity

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