Scherrer Winery Label

Before

Hierarchy problems and awkward design made it feel like a generic private label.

Task

Make Scherrer look like what it is — an elegant, artisanal wine made with great care.

After

A label as subtle, delicate and nuanced as the wine inside.

Scherrer Winery label/packaging

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The Scherrer redesign was so successful that the editor of Practical Winery & Vineyard magazine asked us to write a cover article about it.

Read the Article < Back to Gallery

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