Scherrer Winery Website

Before

A hangover from the earliest days of HTML.

Task

Express the character of Fred Scherrer’s highly individual, handcrafted wines.

After

A rich, textural site with flashes of the winemaker’s personality.

Fred is the exact opposite of a showboating ‘celebrity’ winemaker — so much so that he was reluctant even to have his photo on the site. Since the launch, though, he’s been having quite a bit of fun with the ‘Winemaker’s Blog’ section …

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